6 reasons why you should hire a content writer

There’s no business like your business and you know your company inside out. But can you find the right words to inform potential customers? Or would you be better off hiring a professional content writer to help you?

Letting a prospective customer know why they should have enough confidence in you to give you their money is key to business. Especially if you’re in a crowded market. 

Who could possibly know, and write about your brand, better than you? Why would you hire someone else to write your content for you? You know your brand identity, your mission statement. Your pricing structure, your bottom line. You know everything there is to know about your company. 

But can you convey it to someone who doesn’t? Do you have a way with words that tells a potential customer who you are and what you stand for? Do you have that flair for language that will entice someone in and ultimately trust you enough to spend money with you? Even if you're a fantastic wordsmith, do you have the time to commit to consistent, habitual content? 

Would an expert writer be beneficial to help convey your message?

Short answer - yes. 

Hiring a professional content writer is one of the best things you can do to boost your online presence. 

Here’s a crucial question. Honest answers only. As it stands, does your target customer currently hear what you have to say? If the answer is no, here’s six reasons for hiring a content writer. 

• A content writer writes good content

So far, so pretty obvious. But pick the right writer, and your brand will start to develop its own voice and its own identity. And crucially, its own place on the internet. 

Content writers will naturally write according to the best SEO guidelines, they won’t make wild claims and get you into trouble and they’ll keep the content engaging yet informative. They’ll get it right each time, with words that entice the reader in. Words that allow them to learn, engage and feel compelled to want to buy or sign up. 

With professional content, your audience won’t get bored. They’ll feel the emotion from words with bite. They’ll feel that their pain points have been recognised and will love how you can solve them. 

• Good content builds trust

A writer will first of all listen to you. They will garner all the information they need to turn everything that’s great about your brand into content that leaves a reader in no doubt who you are and if you align with them. Even if you don’t have a brand guideline document, with the help of your content writer, you will have soon. 

Then, with regular, persuasive content, your customers, existing and potential, will trust your voice. You will become their go-to when they’re looking for whatever product or service it is that you’re offering. But only a decent writer will achieve this, one with time to commit to your content. 

And while all this glorious content is being written, you’ll have time to commit to other essential areas of your business.  

• Content gives a good first impression

A picture really does tell a thousand words, but content is still top royalty. You can have all the amazing graphic design and imagery you like (and deserve). But a customer still wants to do their research, be that via a blog post, a product description or an FAQ page. They want to know about you. Who are you? What are you offering me? Why should I care? 

We’re surrounded by written content all the time. From a few words on a tube advertisement or a bottle of ketchup. To a short snappy text or detailed email from our coffee subscription brand. All the way through to our daily newspaper or weekly magazine. We’re absorbing it all, all the time. 

But first impressions are crucial. You don’t have long to convince someone you’re for them. So your wording should be carefully crafted, planned and laid out. A content writer will know how to do this. 

• A good content writer will ALWAYS proofread

Poor sentence structure and grammar not only looks lazy, it looks unprofessional. Why should anyone believe in you, when you don’t believe in checking your spelling? 

An expert content writer isn’t just good with words and putting sentences together. They’re good at knowing what words to use, and they’ll always proofread their work. You’ll never get a sloppy piece sent over to you (and if you do, question how much you’ve paid for it - has it come from a cheap content farm or is it poorly AI generated?). 

• Good copy is logical and coherent 

It’s not only poor language and grammar that’s bad for business. Inconsistent language and grammar is annoying, even if you don’t know it is. 

Let’s take a product page as an example. Let’s say your product is a night light for kids. It’s one of those ones that you can add water and essential oils to. One that sends a humidifying mist of airway-relieving eucalyptus-scented vapour into the air during the night. In one place, you refer to a water reservoir when describing how to fill it with water. But in another, you refer to a water container when talking about how to empty it. 

You might assume that a customer would know that the water reservoir and the water container are the same thing. But what if they don’t? What if they do, but the doubt has set in, unconsciously, and they think, nope, too confusing, and go elsewhere?

We’re absorbing words all the time, most of the time, unknowingly. In a world where we’re bombarded with ads for humidifying night lights if we’ve clicked on one Facebook ad, only for a microsecond, it might take one tiny seed of doubt to lose a sale. 

Or, let’s say your potential new customer is someone like me. If I see the words “side-effects” and then further down the page, I see “side effects”, I’m going to be cross, so I’m going to click away. 

Extreme, I know. Especially when there is no right or wrong, the hyphen can be present or absent. But my point is, you need consistency across all of your communications. A content writer will know that. They’ll ensure that clear, consistent, undeviating language and grammar is used throughout. 

You might not even know if you want to hyphenate your wording. But your content writer will. They’ll look to see how you’ve done things before and be guided by that. Unless of course, you have different people writing different things…

• One writer is better than two (or three)

If you’re a start up or you haven’t ever had the funds to hire a content writer, you might’ve been getting various different people to write your content. 

You might write your homepage, while your partner might write your product pages late into the night. Someone in charge of accounting might be having a go at a blog post. At the same time, your part time barista is too. 

While all of these people might be writing great content, is it all coming from the same set of brand guidelines? Is writing their strong point? Anybody can write, right? As I always say, we all have our own skills. But we all also have our own weaknesses, and that’s never something to be ashamed of. 

However, hiring a good content writer will definitely have Good Writer at the top of their skills list. They’ll keep things consistent and cohesive, nothing will be contradictory or confusing. 

Money well spent 

You have to speculate to accumulate, isn’t that what they say? Investing in a good content writer is investing in your business. Good content means that Google and other search engines will begin to notice your website. It’ll gain you more visits. More visitors that stick around for longer because you’re answering the question they’ve just typed into their search bar. 

What’s more, investing in expert content means that it’ll be full of juicy keywords, structured sentences and relevant titles - and Google LOVES that. 

Professional writers will help you rank higher. Consistent, relevant content is one of the best ways of ranking higher and attracting more visitors to your site - the more visitors, the more chance of a sale. 

Of course, content is a process. You can’t expect one blog post to start bringing the crowds to your door. It takes time to build trust, to be seen and for Google to start ranking you. But none of this will happen if your website has gone stale. 

As a professional content writer, with a decade of experience, I understand all of this. 

I also understand the value of not waffling so that my content loses your attention. So, have I convinced you that hiring an experienced content writer is in your best interest? Sure I have! Get in touch, and let’s have a chat.